Oct 23, 2020
The pandemic brought business to a standstill for a lot of
doctors. Many shifted to telemedicine visits and looked for other
ways to bring in revenue.
Email marketing is a key way to stay in touch with your patients,
offer your services, and keep them updated on what’s going on in
your office. Dr. Marybeth Crane, a Texas podiatrist and long-time
FWM client, said, “Resiliency is what gets you through these times
because this too shall pass.” Marybeth and Tom talked about how her
practice used an email offer to their client list to make up for
lost office visit income and how each doctor reached out personally
via email to explain all the safety measures they put into place
when the office reopened.
Marybeth also said, “If you don’t have a great website, you’re dead
in the virtual world.” What marketing strategies do you use to stay
top of mind? Find out how Marybeth’s ability to adapt and try new
things has led to many years of marketing success.