Marketing is a
mix of art and science, and you have to learn how to balance both
to be successful. Data is very helpful in determining what’s
working and what isn’t, but the client relationships you develop
are critical to maintaining a sustainable practice.
The world of marketing is constantly changing, so you need to test
and measure the effectiveness of your strategy on a regular basis.
Mischelle Davis, the wife of Seattle Attorney Chris Davis, has been
managing her husband’s marketing for 13 years. Mischelle and Tom
discussed how “you have to be willing to invest in failure” if you
want to take your business to the next level.
Mischelle believes a written marketing plan and those you partner
with are essential factors for long-term success. Are you willing
to try new things and always ask questions? Find out how
Mischelle’s partnership with FWM has energized Davis Law Group’s
marketing and how they avoid complacency.
About the Podcast
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.