Dec 2, 2022
Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide to Instagram for Business and The No B.S. Guide To Direct Response Social Media Marketing.
Scaling a business is not easy and there are many ways to go about it. But how can you achieve your business goals faster by modernizing your marketing strategies?
Entrepreneurs and companies have much to gain by utilizing the advantages of social media. Combining direct marketing strategies with creative social media outreach can help generate leads, build lasting client relationships, and increase profitability. Not only that, but building a healthy social media program makes your business scaling process exponentially easier.
In this episode of The World of Marketing, Tom Foster is joined by Kim Walsh Phillips, author and Founder of Powerful Professionals. They discuss powerful ways of utilizing social media to scale your business, how to make profitable and long-lasting customer relationships, the benefits of using direct marketing strategies, ways to be creative and engaging on social media, and learning how to get your message and values to resonate with your target audience.