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Apr 26, 2018

In this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition. 

Get the slides to follow along.

SEO has many levels, but at its core, it’s all about organization.

The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily find what they are looking for.

As soon as you think you’ve “mastered” SEO, you’ll find another level that you weren’t aware of or Google will flip the script on you.


In our last webinar survey, we received feedback that some of you are looking for more advanced tactics, so that’s exactly what I did in this month’s webinar.

In this more advanced SEO webinar, I touch on a few things that we typically only work with services clients on including:

  • Review Schema. What is it? How does it help? I’ll explain how to use it the RIGHT way so you don’t end up hurting your website instead of helping it.
  • Google My Business. How you can stand out/rank beyond having your NAP (name, address, and phone number) consistent. I will discuss several new Google My Business features and how you can leverage them to stand out from your competition.
  • Featured Snippets. What are they and how can you get them? Are featured snippets actually something you want, or is it a way for Google to lower your website’s engagement and traffic?
  • Something New. Google confirmed a core Algorithm update that was released on April 16th. Learn more about this change by watching the webinar recording!