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Foster Web Marketing Podcast

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations. Learn more about how to better market your law firm, medical office or other service business. Attract, convert, and retain more clients by working smarter and more efficiently. If you want to watch the full webinar go to fwmwebinar.com for more information

Mar 3, 2016

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

  • The difference between “social content” and “SEO content,”
  • Why social content matters,
  • How to create social content,
  • And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

Feb 11, 2016

So many people hyper-focus on their SEO, but don’t realize getting on the first page of Google is meaningless if you’re not getting business from it! Check out the November podcast recording to learn how to get those users to become leads, and those leads to become PAYING customers. Alex Hambrick, VP of Ngage Live Chat, joined us to talk about:

  • How to get more leads from your website,
  • What to do once you’ve got those leads,
  • Common mistakes you’re making with your intake process,
  • Why accountability matters,
  • How voicemail may be ruining your business,
  • The best practices for follow up and intake,
  • And how to make sure you’re not steering people away from picking up the phone!
Feb 11, 2016

If you spend time hammering out content, setting up free offers, or posting to social media and you're still not seeing those leads come in, you know how frustrating it can be.You can't give up on great marketing, but sometimes great marketing takes a while to get the attention it deserves. Paid promotions will help you quickly and effectively get that attention while staying within your budget!

Check out the podcast recording to learn:

  • Which general paid listings you should be taking advantage of.
  • Which industry-specific paid listings you should be taking advantage of.
  • How to target the right audience through Facebook ads.
  • How to track the success and ROI of your paid promotions.
  • How your paid promotion strategy should differ from your organic strategy—and why.
  • How to avoid common pitfalls we see on a regular basis.
Feb 11, 2016

Most people don’t know who they should or should not hire—they just go with the applicant who has education and experience, or they’ll go with their gut feeling. More than anything, most hiring decisions are based on enthusiasm. 

This can be a toxic pattern! Are you hiring people because you have a really good feeling about them, or are you hiring people that will work well in their position AND with the rest of your team? It can be really difficult to know if you’re making smart hiring decisions. For most employers, they only really know if they’ve made the right decision once the new employee prospers or fails!

Jay Henderson has a 7 step system that will help create a team with the skill sets that balance each other out. Check out the podcast recording to learn more about Jay’s “secret sauce” and you can be confident in your hiring decisions.

When hiring a new employee, your job is to collect as much data as possible and remove all emotion. Jay can help you figure out the best way to collect that data and how to interpret what you see. One of the best and most objective ways to do this is through a performance analysis test. This mathematical test can’t be “cheated” and will give you impartial information. Even if a candidate has some red flags, they may actually be beneficial for the position you are trying to fill, and vice versa; looking perfect on paper does not mean the person will strive to do their best in the position.

Jay will help you understand the gaps in your hiring process so you can have your dream team, and work smarter, not harder! 

Feb 11, 2016

In our podcast, we show you the step-by-step process to take in order to create great content that targets your ideal clients…content that potential clients will actually see and will truly want to read. The Internet has literally billions of websites, so how will yours stand out among your competitors? The answer is simple: with an exceptional and TARGETED content marketing strategy that you can learn to promote in a variety of ways!

In this webinar, you will learn:

  • Ways to develop a strategy that attracts the kinds of clients and patients you want.
  • How to create content from past successes.
  • Utilizing trending news topics to attract the perfect client or patient.
  • Ideas for coming up with exciting and engaging blog posts.
  • Exhilarating new content concepts you can start using ASAP!
Feb 11, 2016

In our podcast, we show you how to Get Lucky With Local SEO! This webinar is all about step #3 in our list of Marketing Commandments: “Thou Shalt Optimize Local Search and Niche Directories.”

In this webinar, you will learn:

  • How to optimize all local profiles, directories, and industry-specific profiles.
  • Why these elements are critical to your success.
  • When to review, refresh, and restructure all of the elements of your local SEO presence.

You can follow along with the slides here.

We even discuss how to make the most of all the search optimization opportunities available to you that are not on your website. We take you through your business listings, which lawyer-specific and doctor-specific sites and directories to use, and how local search optimization can improve your visibility in local and organic search results.

Feb 11, 2016

Remember when your brand new website first launched, and you were so excited to show it off and get tons of business from it? You can get that feeling back if you just show your website some love!

Your website is one of the most important tools you have in your marketing toolbox. Step two of Foster Web Marketing’s “Ten Marketing Commandments” is “Thou shall update your website regularly.” Ok, so what exactly does this mean?

In this hour-long webinar, you will learn:

  • This step is a regular audit of your website
  • That regular audits are crucial to keeping your website current
  • How often to audit your website
  • Which pages you should check out and why
  • What to look for on each page and changes to make

In addition, we give specific examples for how to update the following key pages:

  • Home Page
  • About Us Page
  • Bio Pages
  • Service or Practice Area Pages
  • Case Stories
  • Testimonials
  • Contact Page
  • Report and Offer Landing Pages
  • Media / Press Kit Pages
Feb 10, 2016

Buster Tate, Chief Operating Officer at Foster Web Marketing, joined us for the webinar: The Business of Running a Business.

Ever have those days when you're so busy that nothing gets done? Many business owners are already so wrapped up in their day-to-day responsibilities that they think they just don’t have time for a business plan. A business plan is a critical element of operating successfully! Buster’s incredibly impressive résumé—including 32 years with the Department of Defense and developing business models that are now part of the military doctrine used by civilian expeditionary teams—get us listening when he talks about business!

Listen and learn Buster’s strategic planning skills, including:

  • A strategy to analyze your current business plan to identify strengths and weaknesses,
  • A plan to define success for each area of your business and create goals based on this information,
  • How to bridge the gaps that are preventing you from becoming successful,
  • And how to implement the 80/20 concept to your business plan in order to save time and money and increase ROI.

 

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