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Jul 18, 2017

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Think with Google

We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!

Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”

Check out the podcast to learn about:

  • Understanding the moments that matter.
  • How to think about marketing in a mobile-first world.
  • What it takes to stay ahead in your industry.
  • A winners’ guide to capturing moments.

There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.