Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:
- The difference between “social content” and “SEO content,”
- Why social content matters,
- How to create social content,
- And tips and tricks for generating social engagement.
You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.