Foster Web Marketing Podcast

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations. Learn more about how to better market your law firm, medical office or other service business. Attract, convert, and retain more clients by working smarter and more efficiently. If you want to watch the full webinar go to for more information

Aug 16, 2017

A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn:

  • The SEO best practices behind the highest ranking sites.
  • The three-step process to determine if and when any SEO investment will get profitable.
  • How traffic and lead generation can see continual growth through compound interest marketing.
  • How to avoid wasteful SEO spending.

And get a sneak peak into the inner workings of to see how their team predicts the future in digital marketing!

Zeal helps tons of business owners with their website visibility and lead-flow by improving search rankings and creating trust with search engines. As promised, here is the link to where you can learn how you can really achieve organic growth.

Sep 14, 2016

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn:

  • Why marketing funnels are absolutely essential,
  • How they work to draw in users and guide them towards a buying decision,
  • How to create marketing funnels that will get clients to commit before they walk into the office,
  • And which marketing tools other attorneys are using to get the biggest and best cases!

Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below.

You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Aug 15, 2016

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

  • The difference between “social content” and “SEO content,”
  • Why social content matters,
  • How to create social content,
  • And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

Apr 20, 2016

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up.

Check out the recording to learn:

  • The difference between Power Editor and Ads Manager (and which one you should be using),
  • When to boost a post and when to run an ad campaign,
  • Your Facebook advertising options, and
  • How to set up your campaign for success.

As promised, here is the tool that will identify the amount of text in an image, and if your ad is not approved but you believe it was a mistake, you can appeal a disapproved ad here. Want to make sure you're targeting the right people? Use this guide to define your perfect client or patient.

Mar 18, 2016

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases!

Check out the interview to learn:


  • How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (yes, it can be done!).
  • How his marketing strategies make the transition from prospective client to client seamless and easy. When you have the right strategies in place you don’t have to call and email every day; you have confidence—and proof—that your campaigns are doing the work for you.
  • How Ben manages to have what we all want: freedom, control, and some serious bragging rights! No, I’m not exaggerating—Ben has two businesses, nine kids, a full case load, and he still shows up to work with a smile on his face and makes it home in time for dinner with his family.
Mar 15, 2016

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart. You can combat this AND sell yourself just by sharing success stories; they just need to be told the right way.

Examples of your real-life successes help potential patients understand what you can deliver, and they can be a powerful tool for converting potential patients into actual patients. Case results can show your audience that you're not only excellent at your job, but your also understanding, kind, and sympathetic. By highlighting a broad spectrum of success stories you can give hope to people who think they may be out of options and show them you are committed no matter how big or little the issue may be. Lindsey Daher joined the March 2016 Webinar to inspire and instruct you on creating awesome case results.

Check out the recording to learn:

  • How to get started
  • The key elements of a great case result
  • How to create an outline
  • How to make it personal while maintaining patient privacy
  • And she’ll show you examples of excellent case results!

You can follow along with the slides here, and Lindsey has provided some excellent guides to get you started!

Mar 3, 2016

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you.

Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how!

In this webinar you will learn:

  • The social mindset and how to post engaging content your followers want to see.
  • How to understand each platform (no, you shouldn’t be putting the SAME things on every site!) and create the correct content for each.
  • How to use social media to become more personable and build trust with prospects and clients.
  • Where—and why—to spend ad money on social media.
  • Crazy accurate tricks to get you in front of exactly the right people.

Social media is here to stay…and you need to play. Haven’t started your Facebook or Twitter account yet? Get started today and use our helpful tips to jumpstart your social media game!

Check out the recording and follow along with the slides here.

Mar 3, 2016

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments. In fact, a recent survey shows that 88 percent of consumers read online reviews, and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read your reviews!

In this webinar we discussed:

  • The RULES for reviews: if you don’t follow them, you WILL get burned!
  • Ways to create a sustainable and ethical review strategy for your business.
  • Tips on finding the right clients to leave reviews on the right sites.
  • Techniques to improve your reviews and your rankings on Google.
  • Guidelines on how to get the reviews that MATTER.

Check out the recording and follow along with the slides here. Your reviews can REALLY help you stand out from the competition; whether you stand out in a good way or a bad way relies on your review strategy!