A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn:

• The SEO best practices behind the highest ranking sites.
• The three-step process to determine if and when any SEO investment will get profitable.
• How traffic and lead generation can see continual growth through compound interest marketing.
• How to avoid wasteful SEO spending.

And get a sneak peak into the inner workings of Publicity.ai to see how their team predicts the future in digital marketing!

Zeal helps tons of business owners with their website visibility and lead-flow by improving search rankings and creating trust with search engines. As promised, here is the link to Publicity.ai where you can learn how you can really achieve organic growth.

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn:

• Why marketing funnels are absolutely essential,
• How they work to draw in users and guide them towards a buying decision,
• How to create marketing funnels that will get clients to commit before they walk into the office,
• And which marketing tools other attorneys are using to get the biggest and best cases!

Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below.

You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

• The difference between “social content” and “SEO content,”
• Why social content matters,
• How to create social content,
• And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up.

Check out the recording to learn:

• The difference between Power Editor and Ads Manager (and which one you should be using),
• When to boost a post and when to run an ad campaign,
• Your Facebook advertising options, and
• How to set up your campaign for success.

As promised, here is the tool that will identify the amount of text in an image, and if your ad is not approved but you believe it was a mistake, you can appeal a disapproved ad here. Want to make sure you're targeting the right people? Use this guide to define your perfect client or patient.

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases!

Check out the interview to learn:

• How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (yes, it can be done!).
• How his marketing strategies make the transition from prospective client to client seamless and easy. When you have the right strategies in place you don’t have to call and email every day; you have confidence—and proof—that your campaigns are doing the work for you.
• How Ben manages to have what we all want: freedom, control, and some serious bragging rights! No, I’m not exaggerating—Ben has two businesses, nine kids, a full case load, and he still shows up to work with a smile on his face and makes it home in time for dinner with his family.