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Sep 24, 2020

If you don’t already know it, content is king in marketing. It’s the key to establishing your brand and connecting with your list.

You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, “I like the content to sound like me. I...


Sep 14, 2020

Content isn’t just all about the written word. Video is also an essential component of a successful content marketing strategy.

Don’t just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, “It doesn’t need to be something that’s perfectly filmed like...


Sep 10, 2020

There are many components to a successful marketing strategy. The first step, though, is to make it a priority.

You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, “Information-based marketing is critical.” Mark and Tom talked about how using book...


Sep 3, 2020

Great marketing is not enough if your leads aren’t converting to clients. The first impression prospects get of your practice is based on your intake specialists.

Those initial conversations are critical to your success. Chris Mullins, phone sales doctor for Intake Specialists Worldwide, said, “What you need to...


Aug 28, 2020

To many of us, accounting is all about numbers and analyzing reports. But what if we looked at it as a way to reach our business goals?

Many of us just think about accounting as a tool, but we need to understand the purpose behind it. Frank Lunn, president of Kahuna Accounting, said, “Our mission is to really help...