In this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all parties—something that drives many of us in our industries.
While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most.
People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce your brand awareness and have fun doing it!
Have you wanted to hear more about non-compete agreements to ensure your business is protected? Watch this video to learn from an experienced attorney.
Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn:
A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn:
And get a sneak peak into the inner workings of Publicity.ai to see how their team predicts the future in digital marketing!
Zeal helps tons of business owners with their website visibility and lead-flow by improving search rankings and creating trust with search engines. As promised, here is the link to Publicity.ai where you can learn how you can really achieve organic growth.
“Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
—Think with Google
We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!
Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”
Check out the podcast to learn about:
There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.
As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.
Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joined our monthly marketing webinar to teach us How to Improve User Experience on Your Website. Check out the webinar recording to learn:
As we promised, here is the link to register for a design consultation so we can show you specifically how your website could be improved.
Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson taught us How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with clients on creating the highest converting and most engaging marketing strategies—this almost always include a video plan. Check out the recording to learn:
Managing your online reputation is critical to your business. Reviews, social media, content, and client experience will all have an impact on your reputation. If you leave it up to chance, you’re playing with fire. Check out the webinar recording where Molly McCormick and David Waiter talk about the importance of:
You can learn more about the Reputation Management Tool here, and request a free demo.
You’re doing all of the right things when it comes to your website, but is it working? Let’s find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success. These are the factors that impact your success; check out the recording to learn how to evaluate them:
Here is a link the snapshot analysis which can give you an idea of what needs help and what is working.
Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow.
Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable marketing tree to set yourself up for success in the New Year! Check out the recording to learn:
A healthy marketing foundation will prepare you not only for 2017, but for years to come.