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Foster Web Marketing Podcast

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Now displaying: 2017

Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations. Learn more about how to better market your law firm, medical office or other service business. Attract, convert, and retain more clients by working smarter and more efficiently. If you want to watch the full webinar go to fwmwebinar.com for more information

Aug 16, 2017

A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn:

  • The SEO best practices behind the highest ranking sites.
  • The three-step process to determine if and when any SEO investment will get profitable.
  • How traffic and lead generation can see continual growth through compound interest marketing.
  • How to avoid wasteful SEO spending.

And get a sneak peak into the inner workings of Publicity.ai to see how their team predicts the future in digital marketing!


Zeal helps tons of business owners with their website visibility and lead-flow by improving search rankings and creating trust with search engines. As promised, here is the link to Publicity.ai where you can learn how you can really achieve organic growth.

Jul 18, 2017

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Think with Google

We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!

Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”

Check out the podcast to learn about:

  • Understanding the moments that matter.
  • How to think about marketing in a mobile-first world.
  • What it takes to stay ahead in your industry.
  • A winners’ guide to capturing moments.

There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.

Jun 14, 2017

As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.

 

Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joined our monthly marketing webinar to teach us How to Improve User Experience on Your Website. Check out the webinar recording to learn:

  • The basics of great user experience
  • Quick ways to improve conversion
  • How to increase site speed
  • The five crucial components of a killer landing page.

 

As we promised, here is the link to register for a design consultation so we can show you specifically how your website could be improved.

May 17, 2017

Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson  taught us How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with clients on creating the highest converting and most engaging marketing strategies—this almost always include a video plan. Check out the recording to learn:

  • Why online video matters
  • How to use it on your website
  • How it can improve conversion
  • Where to promote videos
  • How to make high quality videos in your own office
Mar 8, 2017

Managing your online reputation is critical to your business. Reviews, social media, content, and client experience will all have an impact on your reputation. If you leave it up to chance, you’re playing with fire. Check out the webinar recording where Molly McCormick and David Waiter talk about the importance of:

 

  • Branding your business through content.
  • Using social media to your advantage.
  • How to generate positive reviews.
  • How to avoid negative reviews.
  • How to use review generation to improve your local SEO ranking.

You can learn more about the Reputation Management Tool here, and request a free demo.

Feb 23, 2017

You’re doing all of the right things when it comes to your website, but is it working? Let’s find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success. These are the factors that impact your success; check out the recording to learn how to evaluate them:

  • Local visibility,
  • Backlink profile,
  • Content,
  • Reputation,
  • Client experience,
  • Competition,
  • And paid marketing performance.

Here is a link the snapshot analysis which can give you an idea of what needs help and what is working. 

Jan 18, 2017

Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow.

Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable marketing tree to set yourself up for success in the New Year! Check out the recording to learn:

  • How everything you do plays a role in the success of your business,
  • How your “marketing roots” impact your overall business
  • How to evaluate the health of your marketing efforts,
  • And how to set yourself up for success in the New Year!

A healthy marketing foundation will prepare you not only for 2017, but for years to come.

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