Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart. You can combat this AND sell yourself just by sharing success stories; they just need to be told the right way.

Examples of your real-life successes help potential patients understand what you can deliver, and they can be a powerful tool for converting potential patients into actual patients. Case results can show your audience that you're not only excellent at your job, but your also understanding, kind, and sympathetic. By highlighting a broad spectrum of success stories you can give hope to people who think they may be out of options and show them you are committed no matter how big or little the issue may be. Lindsey Daher joined the March 2016 Webinar to inspire and instruct you on creating awesome case results.

Check out the recording to learn:

• How to get started
• The key elements of a great case result
• How to create an outline
• How to make it personal while maintaining patient privacy
• And she’ll show you examples of excellent case results!

You can follow along with the slides here, and Lindsey has provided some excellent guides to get you started!

• Answer the Case Result Questions to start writing your story, and
• Use the Case Results Template to create your content.

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you.

Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how!

In this webinar you will learn:

• The social mindset and how to post engaging content your followers want to see.
• How to understand each platform (no, you shouldn’t be putting the SAME things on every site!) and create the correct content for each.
• How to use social media to become more personable and build trust with prospects and clients.
• Where—and why—to spend ad money on social media.
• Crazy accurate tricks to get you in front of exactly the right people.

Social media is here to stay…and you need to play. Haven’t started your Facebook or Twitter account yet? Get started today and use our helpful tips to jumpstart your social media game!

Check out the recording and follow along with the slides here.

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you!

In this webinar you will learn:

• How to create email and print newsletters and ensure people read them.
• How to time and structure campaigns properly—don’t be too soon or too late!
• The significance of getting reviews from former clients and how to utilize them.
• How to track and measure success so you can build bigger and better campaigns!

Remember, you need to build credibility and trust with your leads and show them why they should be doing business with YOU and no one else. When done properly, your campaigns will do JUST THAT!

Haven’t started any campaigns, or think you’ve been doing them wrong? It’s not too late to hop on or re-route the campaign train! Use our helpful tips to get your business up and running to the next level.

There’s always the conventional way to get business, such as word-of-mouth and creating advertising campaigns, but people often forget about something as simple as getting involved in the community. Helping others can be the most rewarding experience; not only does it make you and those around you feel good, but it can also reward you in your business!

Check out the recording and follow along with the slides to learn:

• The different ways you can get involved in your community—everything from food drives to getting involved in national events.
• How to pick an event that represents what you and your business are passionate about.
• How this can help your business, drive traffic to your website, and gain media attention that makes you look good.
• How to get your staff in on the action.
• What people around you are doing that works.
• Most importantly, how you can make all of this happen!.

We look forward to seeing you at next month’s webinar at FWMwebinar.com. See you then! 

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments. In fact, a recent survey shows that 88 percent of consumers read online reviews, and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read your reviews!

In this webinar we discussed:

• The RULES for reviews: if you don’t follow them, you WILL get burned!
• Ways to create a sustainable and ethical review strategy for your business.
• Tips on finding the right clients to leave reviews on the right sites.
• Techniques to improve your reviews and your rankings on Google.
• Guidelines on how to get the reviews that MATTER.

Check out the recording and follow along with the slides here. Your reviews can REALLY help you stand out from the competition; whether you stand out in a good way or a bad way relies on your review strategy!

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

• The difference between “social content” and “SEO content,”
• Why social content matters,
• How to create social content,
• And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.