So many people hyper-focus on their SEO, but don’t realize getting on the first page of Google is meaningless if you’re not getting business from it! Check out the November podcast recording to learn how to get those users to become leads, and those leads to become PAYING customers. Alex Hambrick, VP of Ngage Live Chat, joined us to talk about:
If you spend time hammering out content, setting up free offers, or posting to social media and you're still not seeing those leads come in, you know how frustrating it can be.You can't give up on great marketing, but sometimes great marketing takes a while to get the attention it deserves. Paid promotions will help you quickly and effectively get that attention while staying within your budget!
Check out the podcast recording to learn:
Most people don’t know who they should or should not hire—they just go with the applicant who has education and experience, or they’ll go with their gut feeling. More than anything, most hiring decisions are based on enthusiasm.
This can be a toxic pattern! Are you hiring people because you have a really good feeling about them, or are you hiring people that will work well in their position AND with the rest of your team? It can be really difficult to know if you’re making smart hiring decisions. For most employers, they only really know if they’ve made the right decision once the new employee prospers or fails!
Jay Henderson has a 7 step system that will help create a team with the skill sets that balance each other out. Check out the podcast recording to learn more about Jay’s “secret sauce” and you can be confident in your hiring decisions.
When hiring a new employee, your job is to collect as much data as possible and remove all emotion. Jay can help you figure out the best way to collect that data and how to interpret what you see. One of the best and most objective ways to do this is through a performance analysis test. This mathematical test can’t be “cheated” and will give you impartial information. Even if a candidate has some red flags, they may actually be beneficial for the position you are trying to fill, and vice versa; looking perfect on paper does not mean the person will strive to do their best in the position.
Jay will help you understand the gaps in your hiring process so you can have your dream team, and work smarter, not harder!
In our podcast, we show you the step-by-step process to take in order to create great content that targets your ideal clients…content that potential clients will actually see and will truly want to read. The Internet has literally billions of websites, so how will yours stand out among your competitors? The answer is simple: with an exceptional and TARGETED content marketing strategy that you can learn to promote in a variety of ways!
In this webinar, you will learn:
In our podcast, we show you how to Get Lucky With Local SEO! This webinar is all about step #3 in our list of Marketing Commandments: “Thou Shalt Optimize Local Search and Niche Directories.”
In this webinar, you will learn:
You can follow along with the slides here.
We even discuss how to make the most of all the search optimization opportunities available to you that are not on your website. We take you through your business listings, which lawyer-specific and doctor-specific sites and directories to use, and how local search optimization can improve your visibility in local and organic search results.
Remember when your brand new website first launched, and you were so excited to show it off and get tons of business from it? You can get that feeling back if you just show your website some love!
Your website is one of the most important tools you have in your marketing toolbox. Step two of Foster Web Marketing’s “Ten Marketing Commandments” is “Thou shall update your website regularly.” Ok, so what exactly does this mean?
In this hour-long webinar, you will learn:
In addition, we give specific examples for how to update the following key pages:
Buster Tate, Chief Operating Officer at Foster Web Marketing, joined us for the webinar: The Business of Running a Business.
Ever have those days when you're so busy that nothing gets done? Many business owners are already so wrapped up in their day-to-day responsibilities that they think they just don’t have time for a business plan. A business plan is a critical element of operating successfully! Buster’s incredibly impressive résumé—including 32 years with the Department of Defense and developing business models that are now part of the military doctrine used by civilian expeditionary teams—get us listening when he talks about business!
Listen and learn Buster’s strategic planning skills, including: