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Foster Web Marketing Podcast

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations. Learn more about how to better market your law firm, medical office or other service business. Attract, convert, and retain more clients by working smarter and more efficiently. If you want to watch the full webinar go to fwmwebinar.com for more information

Dec 21, 2016

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods. 

Check out the recording to learn:

  • Where to get the data,
  • How to enter the data to get accurate results,
  • How to manage data integrity,
  • How to connect leads to cases,
  • And proper nomenclature.

As promised, you can access the spreadsheet example here, and see exactly how Mischelle tracks her own data. By starting with the fundamental numbers, you'll get cleaner more accurate data.

Nov 15, 2016

You have an excellent and effective marketing campaign in place and you’re getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it’s like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake process can leave prospects feeling underwhelmed or neglected.

Bill Egan and Tod Novak, Intake Experts at Alert Communications joined our webinar to show you how each relationship starts with intake, and what you can do to ensure your marketing efforts are not going to waste! Check out the recording to learn:

  • The benefits of using a professional greeting,
  • How to use empathy as a secret weapon,
  • How to have a caring conversation, not an interrogation,
  • The importance of call control,
  • And how to listen effectively in order to maximize profit.

You can learn more about Alert Communications and what they can do to help grow your practice here. If you prefer to listen to the podcast recording of this webinar, you can download it directly from iTunes or use the audio player below

Oct 18, 2016

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain.

Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn:

  • How to get started,
  • When to measure,
  • What to measure,
  • And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

Sep 14, 2016

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn:

  • Why marketing funnels are absolutely essential,
  • How they work to draw in users and guide them towards a buying decision,
  • How to create marketing funnels that will get clients to commit before they walk into the office,
  • And which marketing tools other attorneys are using to get the biggest and best cases!

Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below.

You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Aug 15, 2016

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

  • The difference between “social content” and “SEO content,”
  • Why social content matters,
  • How to create social content,
  • And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

Jul 1, 2016

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn:

  • How to set up a custom dashboard
  • How to measure and track your goals and events
  • Which campaigns bring the most traffic and conversions
  • How to compare historical traffic trends
  • How to determine where your visitors are located
  • How to uncover your best and worst content
  • How to discover site errors

And what you should do with all of this information!

Your website is the hub and funnel of all your marketing efforts. If you don’t use the data to improve your marketing strategy, you will lose leads to the competition. 

You can also download the podcast or listen to the audio recording here:

Apr 20, 2016

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up.

Check out the recording to learn:

  • The difference between Power Editor and Ads Manager (and which one you should be using),
  • When to boost a post and when to run an ad campaign,
  • Your Facebook advertising options, and
  • How to set up your campaign for success.

As promised, here is the tool that will identify the amount of text in an image, and if your ad is not approved but you believe it was a mistake, you can appeal a disapproved ad here. Want to make sure you're targeting the right people? Use this guide to define your perfect client or patient.

Mar 25, 2016

You hear it all the time—"Content is King!" but that information is not helpful if you don't know how to write great content.

We've pulled together a really helpful, comprehensive guide to writing great content. This podcast will not only help you understand the importance of different content types and why they are beneficial, but it will also finally explain how to actually write great content.

Mar 18, 2016

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases!

Check out the interview to learn:

 

  • How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (yes, it can be done!).
  • How his marketing strategies make the transition from prospective client to client seamless and easy. When you have the right strategies in place you don’t have to call and email every day; you have confidence—and proof—that your campaigns are doing the work for you.
  • How Ben manages to have what we all want: freedom, control, and some serious bragging rights! No, I’m not exaggerating—Ben has two businesses, nine kids, a full case load, and he still shows up to work with a smile on his face and makes it home in time for dinner with his family.
Mar 15, 2016

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart. You can combat this AND sell yourself just by sharing success stories; they just need to be told the right way.

Examples of your real-life successes help potential patients understand what you can deliver, and they can be a powerful tool for converting potential patients into actual patients. Case results can show your audience that you're not only excellent at your job, but your also understanding, kind, and sympathetic. By highlighting a broad spectrum of success stories you can give hope to people who think they may be out of options and show them you are committed no matter how big or little the issue may be. Lindsey Daher joined the March 2016 Webinar to inspire and instruct you on creating awesome case results.

Check out the recording to learn:

  • How to get started
  • The key elements of a great case result
  • How to create an outline
  • How to make it personal while maintaining patient privacy
  • And she’ll show you examples of excellent case results!

You can follow along with the slides here, and Lindsey has provided some excellent guides to get you started!

Mar 3, 2016

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you.

Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how!

In this webinar you will learn:

  • The social mindset and how to post engaging content your followers want to see.
  • How to understand each platform (no, you shouldn’t be putting the SAME things on every site!) and create the correct content for each.
  • How to use social media to become more personable and build trust with prospects and clients.
  • Where—and why—to spend ad money on social media.
  • Crazy accurate tricks to get you in front of exactly the right people.

Social media is here to stay…and you need to play. Haven’t started your Facebook or Twitter account yet? Get started today and use our helpful tips to jumpstart your social media game!

Check out the recording and follow along with the slides here.

Mar 3, 2016

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you!

In this webinar you will learn:

  • How to create email and print newsletters and ensure people read them.
  • How to time and structure campaigns properly—don’t be too soon or too late!
  • The significance of getting reviews from former clients and how to utilize them.
  • How to track and measure success so you can build bigger and better campaigns!

Remember, you need to build credibility and trust with your leads and show them why they should be doing business with YOU and no one else. When done properly, your campaigns will do JUST THAT!

Haven’t started any campaigns, or think you’ve been doing them wrong? It’s not too late to hop on or re-route the campaign train! Use our helpful tips to get your business up and running to the next level.

Check out the recording and follow along with the slides here.
Mar 3, 2016

We all talk about the things we’re going to do “in the new year” but how often do we really follow through? When it really comes time to start making things happen, our goals can suddenly seem daunting or something that we’ll “get around to eventually.”

Rem Jackson can help! Rem is our good friend and business partner at Top Practices, and he is an ace when it comes to goal setting, but even more importantly, he’s an ace when it comes to goal ACCOMPLISHING.

Check out the webinar recording for a step-by-step guide to actually accomplishing what you want. Sincerely, Rem’s advice—when applied in a real world setting—will help you clearly map out the path to making things happen.

Rem's goal setting workshop will teach you how to:

  • Get organized through a deceptively simple exercise
  • Prioritize your list of to-dos so you can start getting things done
  • How to set S.M.A.R.T. goals in order to get to the finish line on time
  • How to set long-term goals and actually follow through!

You can follow along with the slides here, and don’t forget to check out Rem’s Goal Setting Worksheets, as promised. In fact, don’t just check them out, fill them out, reference them, and use the worksheets to stay motivated!

Mar 3, 2016

There’s always the conventional way to get business, such as word-of-mouth and creating advertising campaigns, but people often forget about something as simple as getting involved in the community. Helping others can be the most rewarding experience; not only does it make you and those around you feel good, but it can also reward you in your business!

Check out the recording and follow along with the slides to learn:

  • The different ways you can get involved in your community—everything from food drives to getting involved in national events.
  • How to pick an event that represents what you and your business are passionate about.
  • How this can help your business, drive traffic to your website, and gain media attention that makes you look good.
  • How to get your staff in on the action.
  • What people around you are doing that works.
  • Most importantly, how you can make all of this happen!.

We look forward to seeing you at next month’s webinar at FWMwebinar.com. See you then! 

Mar 3, 2016

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments. In fact, a recent survey shows that 88 percent of consumers read online reviews, and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read your reviews!

In this webinar we discussed:

  • The RULES for reviews: if you don’t follow them, you WILL get burned!
  • Ways to create a sustainable and ethical review strategy for your business.
  • Tips on finding the right clients to leave reviews on the right sites.
  • Techniques to improve your reviews and your rankings on Google.
  • Guidelines on how to get the reviews that MATTER.

Check out the recording and follow along with the slides here. Your reviews can REALLY help you stand out from the competition; whether you stand out in a good way or a bad way relies on your review strategy!

Mar 3, 2016

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

  • The difference between “social content” and “SEO content,”
  • Why social content matters,
  • How to create social content,
  • And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

Feb 11, 2016

So many people hyper-focus on their SEO, but don’t realize getting on the first page of Google is meaningless if you’re not getting business from it! Check out the November podcast recording to learn how to get those users to become leads, and those leads to become PAYING customers. Alex Hambrick, VP of Ngage Live Chat, joined us to talk about:

  • How to get more leads from your website,
  • What to do once you’ve got those leads,
  • Common mistakes you’re making with your intake process,
  • Why accountability matters,
  • How voicemail may be ruining your business,
  • The best practices for follow up and intake,
  • And how to make sure you’re not steering people away from picking up the phone!
Feb 11, 2016

If you spend time hammering out content, setting up free offers, or posting to social media and you're still not seeing those leads come in, you know how frustrating it can be.You can't give up on great marketing, but sometimes great marketing takes a while to get the attention it deserves. Paid promotions will help you quickly and effectively get that attention while staying within your budget!

Check out the podcast recording to learn:

  • Which general paid listings you should be taking advantage of.
  • Which industry-specific paid listings you should be taking advantage of.
  • How to target the right audience through Facebook ads.
  • How to track the success and ROI of your paid promotions.
  • How your paid promotion strategy should differ from your organic strategy—and why.
  • How to avoid common pitfalls we see on a regular basis.
Feb 11, 2016

Most people don’t know who they should or should not hire—they just go with the applicant who has education and experience, or they’ll go with their gut feeling. More than anything, most hiring decisions are based on enthusiasm. 

This can be a toxic pattern! Are you hiring people because you have a really good feeling about them, or are you hiring people that will work well in their position AND with the rest of your team? It can be really difficult to know if you’re making smart hiring decisions. For most employers, they only really know if they’ve made the right decision once the new employee prospers or fails!

Jay Henderson has a 7 step system that will help create a team with the skill sets that balance each other out. Check out the podcast recording to learn more about Jay’s “secret sauce” and you can be confident in your hiring decisions.

When hiring a new employee, your job is to collect as much data as possible and remove all emotion. Jay can help you figure out the best way to collect that data and how to interpret what you see. One of the best and most objective ways to do this is through a performance analysis test. This mathematical test can’t be “cheated” and will give you impartial information. Even if a candidate has some red flags, they may actually be beneficial for the position you are trying to fill, and vice versa; looking perfect on paper does not mean the person will strive to do their best in the position.

Jay will help you understand the gaps in your hiring process so you can have your dream team, and work smarter, not harder! 

Feb 11, 2016

In our podcast, we show you the step-by-step process to take in order to create great content that targets your ideal clients…content that potential clients will actually see and will truly want to read. The Internet has literally billions of websites, so how will yours stand out among your competitors? The answer is simple: with an exceptional and TARGETED content marketing strategy that you can learn to promote in a variety of ways!

In this webinar, you will learn:

  • Ways to develop a strategy that attracts the kinds of clients and patients you want.
  • How to create content from past successes.
  • Utilizing trending news topics to attract the perfect client or patient.
  • Ideas for coming up with exciting and engaging blog posts.
  • Exhilarating new content concepts you can start using ASAP!
Feb 11, 2016

In our podcast, we show you how to Get Lucky With Local SEO! This webinar is all about step #3 in our list of Marketing Commandments: “Thou Shalt Optimize Local Search and Niche Directories.”

In this webinar, you will learn:

  • How to optimize all local profiles, directories, and industry-specific profiles.
  • Why these elements are critical to your success.
  • When to review, refresh, and restructure all of the elements of your local SEO presence.

You can follow along with the slides here.

We even discuss how to make the most of all the search optimization opportunities available to you that are not on your website. We take you through your business listings, which lawyer-specific and doctor-specific sites and directories to use, and how local search optimization can improve your visibility in local and organic search results.

Feb 11, 2016

Remember when your brand new website first launched, and you were so excited to show it off and get tons of business from it? You can get that feeling back if you just show your website some love!

Your website is one of the most important tools you have in your marketing toolbox. Step two of Foster Web Marketing’s “Ten Marketing Commandments” is “Thou shall update your website regularly.” Ok, so what exactly does this mean?

In this hour-long webinar, you will learn:

  • This step is a regular audit of your website
  • That regular audits are crucial to keeping your website current
  • How often to audit your website
  • Which pages you should check out and why
  • What to look for on each page and changes to make

In addition, we give specific examples for how to update the following key pages:

  • Home Page
  • About Us Page
  • Bio Pages
  • Service or Practice Area Pages
  • Case Stories
  • Testimonials
  • Contact Page
  • Report and Offer Landing Pages
  • Media / Press Kit Pages
Feb 10, 2016

Buster Tate, Chief Operating Officer at Foster Web Marketing, joined us for the webinar: The Business of Running a Business.

Ever have those days when you're so busy that nothing gets done? Many business owners are already so wrapped up in their day-to-day responsibilities that they think they just don’t have time for a business plan. A business plan is a critical element of operating successfully! Buster’s incredibly impressive résumé—including 32 years with the Department of Defense and developing business models that are now part of the military doctrine used by civilian expeditionary teams—get us listening when he talks about business!

Listen and learn Buster’s strategic planning skills, including:

  • A strategy to analyze your current business plan to identify strengths and weaknesses,
  • A plan to define success for each area of your business and create goals based on this information,
  • How to bridge the gaps that are preventing you from becoming successful,
  • And how to implement the 80/20 concept to your business plan in order to save time and money and increase ROI.

 

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