World of Marketing

World of Marketing 32: How to Manage Through Crisis With Jay Henderson

Apr 8, 2020

As a business owner, especially during a pandemic, you have no shortage of worries. It’s critical to stay mentally tough and maintain emotional control.

Now’s the time to step back, readjust, and think things through. Jay Henderson, an executive coach and hiring expert, says to focus on things we can control,...

World of Marketing 31: How Helping Before Selling Works With Mike Capuzzi

Apr 7, 2020

In marketing, you always need to be thinking of ways to stand out from your competition. You must have strategies and assets in place to attract attention.

One of the best ways to achieve this is by providing your potential clients with helpful info and letting them know what step to take next. Mike Capuzzi, founder of...

World of Marketing 30: Never Stop Marketing With Kellam T. Parks

Apr 6, 2020

Some law firms have shut down because of the worldwide pandemic we’re facing. However, others are hiring more people and looking toward the future.

Unfortunately, they don’t teach you how to run a business in law school, so firm owners are left to figure it out for themselves. Kellam Parks, managing member at Parks...

World of Marketing 29: Why Sharing Is Key With Ben Glass

Apr 2, 2020

Unforeseen circumstances can help you take a step back and reevaluate the way you’re doing business. It’s up to you to decide whether you see it as a good thing or a bad thing.

By choosing to be positive and adjusting your mindset, you can use this as an opportunity to test the systems you have in place. Ben Glass,...

World of Marketing 28: Adapting Your Marketing With Mischelle Davis

Apr 2, 2020

Small businesses react to a crisis in many different ways. Unfortunately, some see marketing as an unnecessary expense and cut it out of their budgets.

However, it’s times like these when staying in touch with your clients and community becomes more important than ever. Mischelle Davis, wife of Attorney Chris Davis...