Foster Web Marketing Podcast

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
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Foster Web Marketing is focused on our clients and followers success, which is why we provide monthly podcasts from our webinar presentations. Learn more about how to better market your law firm, medical office or other service business. Attract, convert, and retain more clients by working smarter and more efficiently. If you want to watch the full webinar go to for more information

Jan 22, 2018

It is a new year, and you are starting with a clean slate. However, it is important to examine what went right and what went wrong last year, so you can learn from your mistakes. During this Tom Talks episode, I speak with Ben Glass about the “Seven Mistakes Attorneys Made in 2017”:

Mistake #1: No clear goals, no clarity of mission, unrealistic expectations, boredom, restlessness

Mistake #2: Not putting in the required effort or not providing enough resources to achieve the very goals you set for yourself and your business

Mistake #3: Copying your competitors, being a lemming, becoming a commodity

Mistake #4: Being afraid to be yourself

Mistake #5: The grass-is-greener syndrome

Mistake #6: Not looking in the mirror

Mistake #7: Trying to do everything yourself

Dec 27, 2017

In this episode of Tom Talks, Mike Mogill and Tom discuss the significance of video in your marketing efforts. Mike tells us how he found his passion, and how his entrepreneurial motivations led him to the success he has today. Tom and Mike discuss some key points about how to handle your business in a way that is inherently beneficial for all parties—something that drives many of us in our industries.

Dec 15, 2017

While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most.

People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce your brand awareness and have fun doing it!

Listen to the webinar to learn about:

  • What kinds of posts you should be creating
  • How to have fun with these posts
  • Which platforms are most effective for these efforts
  • The tone of your engagement
Oct 25, 2017

Have you wanted to hear more about non-compete agreements to ensure your business is protected? Watch this video to learn from an experienced attorney.

Oct 17, 2017

Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the recording to learn:

  • What search engines want from your content.
  • How to create a content-focused marketing strategy.
  • How different content types serve different purposes.
  • How to create content to satisfy the needs of every user.
Aug 16, 2017

A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, CEO Zeal Caiden joined our monthly marketing webinar to teach us “How to Predictably (and Automatically) Grow Your New Leads From SEO Month After Month.” Check out the recording to learn:

  • The SEO best practices behind the highest ranking sites.
  • The three-step process to determine if and when any SEO investment will get profitable.
  • How traffic and lead generation can see continual growth through compound interest marketing.
  • How to avoid wasteful SEO spending.

And get a sneak peak into the inner workings of to see how their team predicts the future in digital marketing!

Zeal helps tons of business owners with their website visibility and lead-flow by improving search rankings and creating trust with search engines. As promised, here is the link to where you can learn how you can really achieve organic growth.

Jul 18, 2017

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Think with Google

We are living in a mobile-first world, and we need to be there for users who are searching on a mobile device!

Ben Polk from Google joined our monthly marketing webinar to talk about “How to Win Micro-Moments.”

Check out the podcast to learn about:

  • Understanding the moments that matter.
  • How to think about marketing in a mobile-first world.
  • What it takes to stay ahead in your industry.
  • A winners’ guide to capturing moments.

There are four key moments in which we need to be there: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.

Jun 14, 2017

As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.


Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joined our monthly marketing webinar to teach us How to Improve User Experience on Your Website. Check out the webinar recording to learn:

  • The basics of great user experience
  • Quick ways to improve conversion
  • How to increase site speed
  • The five crucial components of a killer landing page.


As we promised, here is the link to register for a design consultation so we can show you specifically how your website could be improved.

May 17, 2017

Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson  taught us How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with clients on creating the highest converting and most engaging marketing strategies—this almost always include a video plan. Check out the recording to learn:

  • Why online video matters
  • How to use it on your website
  • How it can improve conversion
  • Where to promote videos
  • How to make high quality videos in your own office
Mar 8, 2017

Managing your online reputation is critical to your business. Reviews, social media, content, and client experience will all have an impact on your reputation. If you leave it up to chance, you’re playing with fire. Check out the webinar recording where Molly McCormick and David Waiter talk about the importance of:


  • Branding your business through content.
  • Using social media to your advantage.
  • How to generate positive reviews.
  • How to avoid negative reviews.
  • How to use review generation to improve your local SEO ranking.

You can learn more about the Reputation Management Tool here, and request a free demo.

Feb 23, 2017

You’re doing all of the right things when it comes to your website, but is it working? Let’s find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success. These are the factors that impact your success; check out the recording to learn how to evaluate them:

  • Local visibility,
  • Backlink profile,
  • Content,
  • Reputation,
  • Client experience,
  • Competition,
  • And paid marketing performance.

Here is a link the snapshot analysis which can give you an idea of what needs help and what is working. 

Jan 18, 2017

Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow.

Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable marketing tree to set yourself up for success in the New Year! Check out the recording to learn:

  • How everything you do plays a role in the success of your business,
  • How your “marketing roots” impact your overall business
  • How to evaluate the health of your marketing efforts,
  • And how to set yourself up for success in the New Year!

A healthy marketing foundation will prepare you not only for 2017, but for years to come.

Dec 21, 2016

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods. 

Check out the recording to learn:

  • Where to get the data,
  • How to enter the data to get accurate results,
  • How to manage data integrity,
  • How to connect leads to cases,
  • And proper nomenclature.

As promised, you can access the spreadsheet example here, and see exactly how Mischelle tracks her own data. By starting with the fundamental numbers, you'll get cleaner more accurate data.

Nov 15, 2016

You have an excellent and effective marketing campaign in place and you’re getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it’s like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake process can leave prospects feeling underwhelmed or neglected.

Bill Egan and Tod Novak, Intake Experts at Alert Communications joined our webinar to show you how each relationship starts with intake, and what you can do to ensure your marketing efforts are not going to waste! Check out the recording to learn:

  • The benefits of using a professional greeting,
  • How to use empathy as a secret weapon,
  • How to have a caring conversation, not an interrogation,
  • The importance of call control,
  • And how to listen effectively in order to maximize profit.

You can learn more about Alert Communications and what they can do to help grow your practice here. If you prefer to listen to the podcast recording of this webinar, you can download it directly from iTunes or use the audio player below

Oct 18, 2016

You’re investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don’t know if they’re truly benefiting from it, or flushing their money down the drain.

Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marketing efforts. Mischelle is aces when it comes to this stuff, and her insight is invaluable! Check out the recording and follow along with the slides to learn:

  • How to get started,
  • When to measure,
  • What to measure,
  • And how to account for multiple influencers.

Whether you are an attorney, doctor, or business owner you need to measure the effectiveness of your marketing (and be sure you’re doing it the right way!).

Sep 14, 2016

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit, and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn:

  • Why marketing funnels are absolutely essential,
  • How they work to draw in users and guide them towards a buying decision,
  • How to create marketing funnels that will get clients to commit before they walk into the office,
  • And which marketing tools other attorneys are using to get the biggest and best cases!

Whether you are an attorney, doctor, or business owner you need to have excellent marketing funnels in order to guide users to action. If you want to listen to the podcast, you can download it directly from iTunes or use the audio player below.

You can still register for the 2016 GLM Summit, but do it quickly—seats are filling up!

Aug 15, 2016

Social content is the kind of stuff you can share on social media that will actually generate engagement, so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website or in-depth, factual articles. Check out the webinar recording to learn:

  • The difference between “social content” and “SEO content,”
  • Why social content matters,
  • How to create social content,
  • And tips and tricks for generating social engagement.

You know social media is important, but it’s not doing you any good if you’re shouting into an empty room. Social content will bring attention to your brand and open the door for conversation with your audience. Check out the webinar recording to get inspired and follow along with the slides here.

As promised, here are the links to the infographic maker, Piktochart, and an article on how to record high quality video with an iPhone.

Jul 1, 2016

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It’s not enough to just see what’s happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to learn:

  • How to set up a custom dashboard
  • How to measure and track your goals and events
  • Which campaigns bring the most traffic and conversions
  • How to compare historical traffic trends
  • How to determine where your visitors are located
  • How to uncover your best and worst content
  • How to discover site errors

And what you should do with all of this information!

Your website is the hub and funnel of all your marketing efforts. If you don’t use the data to improve your marketing strategy, you will lose leads to the competition. 

You can also download the podcast or listen to the audio recording here:

Apr 20, 2016

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground up.

Check out the recording to learn:

  • The difference between Power Editor and Ads Manager (and which one you should be using),
  • When to boost a post and when to run an ad campaign,
  • Your Facebook advertising options, and
  • How to set up your campaign for success.

As promised, here is the tool that will identify the amount of text in an image, and if your ad is not approved but you believe it was a mistake, you can appeal a disapproved ad here. Want to make sure you're targeting the right people? Use this guide to define your perfect client or patient.

Mar 25, 2016

You hear it all the time—"Content is King!" but that information is not helpful if you don't know how to write great content.

We've pulled together a really helpful, comprehensive guide to writing great content. This podcast will not only help you understand the importance of different content types and why they are beneficial, but it will also finally explain how to actually write great content.

Mar 18, 2016

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases!

Check out the interview to learn:


  • How Ben uses his website to attract the best clients and cases and still manages to run an incredibly successful law firm (yes, it can be done!).
  • How his marketing strategies make the transition from prospective client to client seamless and easy. When you have the right strategies in place you don’t have to call and email every day; you have confidence—and proof—that your campaigns are doing the work for you.
  • How Ben manages to have what we all want: freedom, control, and some serious bragging rights! No, I’m not exaggerating—Ben has two businesses, nine kids, a full case load, and he still shows up to work with a smile on his face and makes it home in time for dinner with his family.
Mar 15, 2016

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to choose from, and they have no idea who to trust, or who will have their best interest at heart. You can combat this AND sell yourself just by sharing success stories; they just need to be told the right way.

Examples of your real-life successes help potential patients understand what you can deliver, and they can be a powerful tool for converting potential patients into actual patients. Case results can show your audience that you're not only excellent at your job, but your also understanding, kind, and sympathetic. By highlighting a broad spectrum of success stories you can give hope to people who think they may be out of options and show them you are committed no matter how big or little the issue may be. Lindsey Daher joined the March 2016 Webinar to inspire and instruct you on creating awesome case results.

Check out the recording to learn:

  • How to get started
  • The key elements of a great case result
  • How to create an outline
  • How to make it personal while maintaining patient privacy
  • And she’ll show you examples of excellent case results!

You can follow along with the slides here, and Lindsey has provided some excellent guides to get you started!

Mar 3, 2016

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you.

Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how!

In this webinar you will learn:

  • The social mindset and how to post engaging content your followers want to see.
  • How to understand each platform (no, you shouldn’t be putting the SAME things on every site!) and create the correct content for each.
  • How to use social media to become more personable and build trust with prospects and clients.
  • Where—and why—to spend ad money on social media.
  • Crazy accurate tricks to get you in front of exactly the right people.

Social media is here to stay…and you need to play. Haven’t started your Facebook or Twitter account yet? Get started today and use our helpful tips to jumpstart your social media game!

Check out the recording and follow along with the slides here.

Mar 3, 2016

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you!

In this webinar you will learn:

  • How to create email and print newsletters and ensure people read them.
  • How to time and structure campaigns properly—don’t be too soon or too late!
  • The significance of getting reviews from former clients and how to utilize them.
  • How to track and measure success so you can build bigger and better campaigns!

Remember, you need to build credibility and trust with your leads and show them why they should be doing business with YOU and no one else. When done properly, your campaigns will do JUST THAT!

Haven’t started any campaigns, or think you’ve been doing them wrong? It’s not too late to hop on or re-route the campaign train! Use our helpful tips to get your business up and running to the next level.

Check out the recording and follow along with the slides here.
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