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Oct 9, 2020

Search engine optimization (SEO) is the process of improving your website to increase its visibility when someone searches for it. SEO can be confusing, so it’s crucial to get it right if you want to rank above your competitors and get more traffic to your site.

There’s no shortage of SEO tools on the market, but...


Oct 1, 2020

Google is where everyone goes to search for things, no matter what they need. And, now they’re offering very prominent ad space at the top of their search results.

This brand new format for local legal services has been around for years in other service industries. Cody Moulton, senior digital marketing strategist...


Sep 24, 2020

If you don’t already know it, content is king in marketing. It’s the key to establishing your brand and connecting with your list.

You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, “I like the content to sound like me. I...


Sep 14, 2020

Content isn’t just all about the written word. Video is also an essential component of a successful content marketing strategy.

Don’t just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, “It doesn’t need to be something that’s perfectly filmed like...


Sep 10, 2020

There are many components to a successful marketing strategy. The first step, though, is to make it a priority.

You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, “Information-based marketing is critical.” Mark and Tom talked about how using book...