Oct 9, 2020
Search engine optimization (SEO) is the process of improving
your website to increase its visibility when someone searches for
it. SEO can be confusing, so it’s crucial to get it right if you
want to rank above your competitors and get more traffic to your
There’s no shortage of SEO tools on the market, but...
Oct 1, 2020
Google is where everyone goes to search for things, no matter
what they need. And, now they’re offering very prominent ad space
at the top of their search results.
This brand new format for local legal services has been around for years in other service industries. Cody Moulton, senior digital marketing strategist...
Sep 24, 2020
If you don’t already know it, content is king in marketing. It’s
the key to establishing your brand and connecting with your
You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, “I like the content to sound like me. I...
Sep 14, 2020
Content isn’t just all about the written word. Video is also an
essential component of a successful content marketing strategy.
Don’t just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, “It doesn’t need to be something that’s perfectly filmed like...
Sep 10, 2020
There are many components to a successful marketing strategy. The first step, though, is to make it a priority.
You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, “Information-based marketing is critical.” Mark and Tom talked about how using book...